When the doors open in Orlando this January, the 2026 PGA Show won’t simply be about what’s new — it will be about what’s next. As golf continues to evolve from a sport into a broader lifestyle business, the industry’s biggest annual gathering is poised to reflect a future defined by smarter technology, refined performance and experiences that extend far beyond the scorecard.
The PGA Show is a must-attend for golf professionals, retailers, equipment manufacturers, facility leaders and media. It’s where the business of golf kicks off for the year, with thousands of industry pros and more than 1,000 exhibiting brands converging to debut products, explore trends, build partnerships and learn best practices.
Key Dates
• Jan. 20, 2026 – Demo Day at Orange County National Golf Center: the world’s largest professional outdoor golf demo. Attendees can test equipment, participate in on-course sessions and enjoy the new Drive For Show LIVE skills challenge. The PGA Show’s “Drive For Show LIVE” is a new, exciting skills challenge debuting at the 2026 PGA Show Demo Day, featuring celebrities, influencers and coaches in a high-energy, media-focused competition with timed long drives and short game tests, hosted by Michael Collins and Hally Leadbetter.
• Jan. 21–23, 2026 – Main PGA Show Floor at the Orange County Convention Center: equipment launches, technology showcases, apparel reveals and networking. The Health & Wellness Center is a dedicated space at the PGA Show’s Demo Day focused on golf fitness, mobility, recovery, strength and overall performance optimization. It’s presented by the Golf Fitness Association of America (GFAA), an organization, as you know, that promotes fitness, health and wellness education for golf professionals and industry participants.
What’s New in 2026
Refreshed Branding & Expanded Scope: The Show has a modernized brand identity and broader focus, embracing golf’s evolving business landscape.
The Range: An upgraded on-floor play and tech experience with full-swing and short-game bays, contests and product demos.
Golf Travel Pavilion: In partnership with the International Golf Travel Market, this space highlights golf tourism and travel opportunities.
Fitness, Health & Wellness Pavilion: Expands offerings in golf fitness and athlete performance.
Racquet Sports at the PGA Show: A show-within-a-show spotlighting pickleball, padel and tennis gear — reflecting how multi-sport facilities are reshaping club business models.
Functional Fabric Fair – Winter Edition: Co-located sourcing event showcasing sustainable performance textiles.
Big Picture Theme for 2026
The unifying message of the 2026 PGA Show will be:
“Smarter golf, fewer barriers, better experiences.”
Products aren’t just about distance anymore — they’re about:
• Confidence
• Consistency
• Convenience
• And helping businesses keep golfers engaged year-round
A Greater Focus on Health and Wellness
Join the Golf Fitness Association of America (GFAA) for the following Demo Day Presentations:
Yoga and Golf Performance – 10:00-10:30
Lauren McMillen
Golf Rotational Power by GolfForever – 10:45-11:15
Nicole Hage
3d Functional Movement Coach – 11:30-12:15
Dr. Gary GrayDr. David Tiberio
The LPGA Way: Building Better Lessons, Stronger Relationships and Happier Golfers – 1:00-1:45
Christie Quinn (Moderator) Karen Palacios-Jansen, LPGAJoanne Foreman, LPGAKelley Brooke, LPGAKuniko Kashara TischlerKellie Stenzel, PGA
The Peak Evaluation Process for Elite Golf Performance – 2:00-2:45
Jason Meisch, Patrick McGuire, Lisa Deel, McAulay Renfro, PGA
In addition, GFAA President, Dr. Steven Lorick will be speaking at the following events:
2026 Golfzon Leadbetter Coaching Summit at Academy World HQ in Reunion, FL; Monday, January 19, 2026, from 3:00-4:00; Panel Discussion: David Leadbetter, Trevor Anderson and Dr. Steven Lorick
2026 PGA Show – LPGA Professionals Education Series: Thursday, January 22, 2026, from 11:00-12:00 – Presentation: Modern Golf Athlete – Dr. Steven Lorick
Fitness, Health and Wellness Pavilion
In addition to the GFAA’s presence at Demo Day, we are proud to partner with the Titleist Performance Institute (TPI), the global leader in golf-specific fitness, movement and performance education, and FIBO, an international fitness and wellness platform, to present the Fitness, Health & Wellness Pavilion. This newly expanded area on the main exhibit floor will bring together leading fitness, wellness, performance and coaching resources specifically for golf professionals, coaches, facility operators and industry attendees.
This feature of the 2026 PGA Show is part of a broader initiative to integrate health-focused offerings into the golf business ecosystem. The collaboration between the three organizations aims to elevate not just golf-specific conditioning and injury prevention, but also general fitness and wellness strategies that can benefit golfers and help facilities expand service offerings.
GRAA Best Practices and More
The Golf Range Association of America (GRAA) will highlight operational best practices that will drive revenue, increase engagement and promote innovation at clubs across the country. Many of our stellar GRAA award winners will be on hand to share insights and answer range-related questions throughout the day.
