Production – Golf Fitness Association of America

GFAA Best Practice: Add Fitness & Wellness Products to Your Merchandise Mix

Taylor Ross, the 2021 Gulf States PGA Section Assistant Professional of the Year, is the PGA First Assistant Professional and Buyer at The Country Club of Jackson (Mississippi). Taylor Ross on […]

Golf Fitness Monthly: May 2022 Edition

Retail Opportunities:
Let’s Get Comfy!

Tracey Stearns, AGM, is the Director of Retail at Congressional Country Club in Bethesda, Maryland. After the pandemic shut down golf shop operations in March of 2020, I realized more […]

Program Design & Implementation:
Marketing Golf Fitness to Members

Jessica Albright is a PGA Assistant Professional at Sea Pines Country Club in Hilton Head Island, South Carolina. I earned my Class A PGA membership in 2015 and recently spent […]

Fitness & Performance Centers:
Fitness Center Driving Programming and Engagement

Brooks Williams is the Fitness Director and Tennis Professional at Rockwall (Texas) Golf & Athletic Club. When promoting physical fitness among our golfing members, it is important to offer several […]

Customer Engagement & Marketing:
Educating the PGA Professional on Proper Diet & Nutrition

Ryan Harmon is a board-certified Sports Dietitian in Windemere, Florida. I recently collaborated with Thor Parrish of the South Florida PGA Section on a presentation at Quail Creek Country Club […]

Where to Start:
Expanding Fitness Programming with a Golf Fitness Focus

Lisa Banks is the Director of Fitness and Aquatics at The Club at Savannah Quarters in Pooler, Georgia. It was just a year ago that the topic of golf fitness […]

GFAA Best Practice: Expand Your Fitness Center

Tom Hemmings is the Senior Golf Fitness Instructor at Sea Island Golf Performance Center in St. Simons Island, Georgia. Tom Hemmings on the importance of expanding your fitness center: The Sea […]

GFAA Best Practice: Seek Community Engagement to Build Your Clientele

John Dougherty is the Owner of Conquer Fitness in Frisco, Texas. John Dougherty on the importance of seeking community engagement to build your clientele: With a doctorate degree in physical therapy […]

GFAA Best Practice: Consider Unique Approaches to Golf Fitness Promotion

Rick Murphy, the 1988 PGA Junior Golf Leader, two-time Carolinas PGA Section Teacher of the Year and 2020 Section Hall of Fame Inductee, is the PGA Director of Instruction at […]