Customer Engagement & Marketing:
Health and Wellness Speaker Series

Benjamin Hay is the PGA General Manager and Savanah Maurtua is the Wellness Coordinator at Crane Creek Country Club in Boise, Idaho.

We estimate that 40 percent of our membership utilizes our fitness facility on a high-use basis – that being at least once per week. To operate with a focus on wellness and healthy living, we strive to increase this important engagement with our members by offering a robust weekly fitness class schedule. Highlighted by Yoga on the Green, Cardio Strength, Barre, Circuit Training, SHiNE Dance, Pilates and H20 Fit, we offer group fitness options six days per week. In addition, our fitness center is open from 5:00 am to 8:30 pm with 90-minute-sessions available by appointment to limit occupancy amid the pandemic.

In addition, our PGA First Assistant Professional, Luke Sestero, is a TPI-certified instructor who implements golf fitness concepts and movements into his coaching, while highlighting the benefits on one’s golf swing and overall quality of life. With fitness addressed at both sides of the club, we continue to consider new ways to draw members in and provide additional wellness opportunities.

We bring in local professionals to present their expertise in a series of speaking engagements that are free for members to attend. From dieticians to doctors to acupuncturists, we want to help educate our members on various topics in this quarterly wellness platform. We kicked it off just before COVID-19 struck, and have plans to conduct them on a regular basis in the new year with additional topics like mental health, fitness and meditation. We even did one on long-term care for family and relatives, going beyond the scope of what members can do for themselves.

Speaker series seminars are held in our spacious clubhouse meeting room and are not necessarily about selling memberships — they are about improving overall member health in our community. This engagement opportunity also increases the value of their membership, aiding in member retention.

In a post-pandemic world, we will welcome members to bring a guest or two to learn from our expert speakers and experience a few of the wonderful amenities that Crane Creek has to offer. These sessions could be combined with food and beverage specials to increase the social aspect of the occasion, while also generating revenue for the club.