The DEFY Difference is in its DNA. A diverse group of individuals has joined together to make DEFY the force that it is: with Terrell Davis, Beau Wehrle, Megan Bushell, and Eric Frohardt. Megan Bushell -DEFY CEO- has wide-ranging expertise in operations, marketing, and business development with strong influence in professional sports. She has forged relationships with NFL, NHL, MLS, NBA, NASCAR – as well as Sony, Amazon, Microsoft, and more. Eric Frohardt -DEFY COO- a former Navy SEAL with nearly 12 years of active duty in service to our nation, rounds out the team, bringing his tactical expertise to keeping DEFY running at peak efficiency. Eric is also the driving force behind DEFY NATION.
DEFY is the world’s first mainstream CBD brand built specifically for athletes and those who want to become better in the gym. Formulated to aid in rapid muscle fiber recovery and clear-headed, hyper-focused training, DEFY delivers naturally derived performance, recovery, and rejuvenation for every kind of athlete. And with research still only scratching the surface of CBD’s potential, we’re only just beginning to DEFY the Everyday.