Fitness & Performance Centers:
Energize Fitness Usage with Facility Renovations

Katie Taylor is the Director of Wellness at Dunwoody Country Club in Atlanta, Georgia.

After seven years in my role at Dunwoody Country Club, our wellness center is busier than ever, and that rise in usage is attributable to several factors. The biggest of them is undoubtedly the renovation and expansion we recently conducted in our wellness center – growing the space, adding equipment and increasing the programming offered. We now offer a wide breadth of services and programming that engages members, helping them live healthier lives and placing a greater focus on the benefits that golf-related fitness can have on their experience on the course.

With the addition of new space, as well as renovation of existing areas, we went from 2,900 square feet, including weight room, cardio room and one group exercise room, to 7,800 square feet that encompasses three group exercise rooms and a large fitness floor that includes cardio and weight activities. Our old facility was also renovated to house the massage and physical therapy services we offer.

We now have a staffed reception desk with customer service personnel, as well as personal trainers, group fitness instructors and four full-time managers serving more than 3,000 members. We also added two physical therapists with our expansion, something our members have been asking us to do for a long time.

We installed all new equipment throughout the facility, including mats, stability balls, kettlebells, dumbbells, plyo boxes and bands. We also implemented spin as a new amenity and added all new weight and cardio equipment.

Through this renovation and expansion, we have substantially elevated the members’ fitness experience at Dunwoody. Prior to the project, many members were going elsewhere for their fitness needs. With the recent enhancements, we’re not just a golf club anymore. New members are looking to our wellness amenities as a reason to join, and existing members see the increased value of their memberships, which aids greatly in member retention.