GFAA Best Practice:

Katie Taylor is the Director of Wellness at Dunwoody Country Club in Atlanta, Georgia.

Golf Fitness Association of America Best Practice: Implement Fitness Center Renovations

Katie Taylor on the importance of implementing fitness center renovations:

After more than seven years in my role as Director of Wellness at Dunwoody Country Club, our wellness center is busier than ever, and that increase in usage is attributable to several factors.  The biggest of them is undoubtedly the renovation and expansion we recently conducted in our wellness center – growing the space, adding equipment and increasing the programming offered. We now provide a wide breadth of services and programming that engages members, helping them live healthier lives and placing a greater focus on the benefits that golf-related fitness can have on their experience on the golf course. With the addition of new space, as well as renovation of existing areas, we increased from 2,900 square feet, including weight room, cardio room and one group exercise room, to 7,800 square feet that encompasses three group exercise rooms and a large fitness floor that includes cardio and weight activities. We also renovated the old facility to house our massage and physical therapy services. We now have a staffed reception desk with customer service personnel, as well as personal trainers, group fitness instructors and four full-time managers, all serving more than 3,000 members. We also added two physical therapists with this expansion, something our members have wanted for some time. We installed all new equipment throughout the facility, including mats, stability balls, kettlebells, dumbbells, plyo boxes and bands. We also implemented spin as a new amenity and added all new weight and cardio equipment.

Katie Taylor on the business impact of implementing fitness center renovations:

Through this renovation and expansion, we have substantially elevated the members’ fitness experience at Dunwoody Country Club. Prior to the project, many members were going elsewhere for their fitness needs, but, with these recent enhancements, we’re not just a golf club anymore, as we provide a more diverse array of services. New members are looking to our wellness amenities as a reason to join, and existing members see the increased value of their memberships, which aids greatly in member retention. Current members are on the property more often and for longer periods of time. They’re more engaged with each other and with our professional staff. Implementing these fitness center renovations served many purposes, and we’ll see the benefits of such for many years to come.

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