Golf Fitness Best Practice: Communicate the Principles of GOATA Movement

Hunter Gathright is a Partner and the Lead Instructor at Gathright Golf at Sweetwater Country Club in Sugar Land, Texas.

Hunter Gathright on the importance of communicating the principles of GOATA movement:

At Gathright Golf, we cover golf instruction, fitness and recovery, athletic training and TruSpeed® Golf overspeed training. Gathright Golf integrates the foundational principles of GOATA Movement – Greatest of All-Time Actions utilized by the Greatest of All-Time Athletes – into all of its fitness and training regimens. GOATA Movement has been the foundation of our fitness and training for three years, providing a simplistic, all-encompassing lifestyle approach to fitness and movement, blending beautifully with our foundations of golf instruction. We are able to provide our athletes with simple regimens and tips for better movement and resting behaviors to help keep their bodies pain-free and make them move better on and off the course. Our coaches maximize performance while increasing durability by detecting the root causes of movement issues within our athletes. Once problems are identified, golfers are able to make changes in their movement and resting behaviors and implement positive changes in their daily lives. All of our coaches approach golf instruction and fitness from a cause-based analysis. We use a slow-motion video screening process to help discover how each athlete’s body behaves at rest, standing and moving through space. Our coaches look at standing posture from all four angles, looking carefully at both columns and identifying any compression that exists in the body at rest. From there, we assess the person’s squat and hinge to help identify errors that may present themselves when loading/absorbing or releasing pressure. We confirm those behaviors in the movement by assessing the walk, run and swing. Our ability to identify and attack the root cause of troublesome behaviors enables us to help make lasting improvements in both athletic performance and quality of life. We believe footwork and a stable base are essential to successful performance in golf. The “Global Laws of GOATA” provide fundamental principles, one of which is Foot Control, thus making our training disciplines match our instruction philosophy perfectly.

Hunter Gathright on the business impact of communicating the principles of GOATA movement:

GOATA workouts can be done anywhere with little to no equipment, eliminating the need for a gym or traditional workout equipment. The ability to do a workout regimen at home in less than 30 minutes makes our clients far more likely to achieve their goals. We also notice that it creates a culture in which our athletes constantly look out for each other and check to make sure that their friends and family are doing things to keep them “GOATA” instead of “WOATA.” Implementing the global laws of GOATA Movement in all of our golf programs promotes healthy movement patterns that give golfers the opportunity to train for durability on and off the course. Our goal is to create the greatest opportunity for longevity in our clients by creating the most durable, explosive, injury-resistant athletes who move confidently through life pain-free.

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