Golf Fitness Best Practice: Get Hooked on Golf

Dr. Robert Arata, a 2023 GFAA Off-Course Award Winner, is the Owner and Director of Golf Performance at Empower Golf Performance in Henderson, Nevada.

Dr. Robert Arata on the importance of getting hooked on golf:

Empower Golf Performance has been in its current location for almost six years after starting with two physical therapists and a strength coach. In 2020, we made a somewhat dramatic shift towards golf, adding a golf instructor to our team and changing our facility. We now have three indoor hitting bays with launch monitors, a practice putting green, a full gym and two medical treatment rooms. With dedicated hitting bays for custom fittings, we strive to be a one-stop-shop for everything our clients need – technical, equipment and body. I got into golf when my general fitness practice started attracting golfers, including an Epson Tour player. After years of having no interest in golf, I fell in love with the game and transformed my business. I got into TPI and went full steam ahead learning about the body’s function within the golf swing. The majority of our clients are derived through our in-house golf professional, Joe Brown. In addition, we get referrals from other local PGA of America Golf Professionals and serve college players and Tour professionals, as well. People come to us because we are golf-specific and understand the needs of the athlete more than a traditional sports performance or medical facility. They appreciate that we’ve studied the game and are tuned in to what they need to optimize their abilities. We conduct thorough evaluations and work closely with our golf professional Joe to look at every aspect of their game, as well as their nutrition, hydration and sleep. Joe starts with a TPI Level I movement screen to identify any glaring limitations and uses K-Vest 3D motion capture to assess their physical makeup and gather launch monitor data on their existing swing performance.

Dr. Robert Arata on the business impact of getting hooked on golf:

Maximizing my expertise, I will conduct all the other physical assessments – power, mobility, stability, flexibility, tissue extensibility, nervous system reaction and more. We don’t leave any stone unturned to determine how their body is limiting their performance on the golf course. We utilize a Proteus machine that gives us power and strength numbers for rotational motions, upon which we build a foundation for progress. Together, we learn their current capabilities and deficiencies and create a program that addresses them. We’ll come together as a team to share notes on what we see with each client. We’ll set short-term goals to address some of the low-hanging fruit, areas that we can improve that will help attain our long-term objectives. They might want more distance, increased flexibility or target a specific golf score, which leads us to determine what’s holding them back. We’ll work together in person, prescribe exercise programs and videos through our app and track factors through their smartwatches. Our very astute clients usually know how they’re progressing simply by feel and how they’re performing.

If you would like to email the author of this Best Practice directly, please email robert@empowergolfperformance.com.