Ben Kendrick is a Performance Physical Therapist and the Founder of Elevate Golf Physical Therapy and Performance in Lexington, Kentucky.
Ben Kendrick on the importance of hosting free information sessions to educate and attract local golfers:
We recently hosted free information sessions at Bluegrass Golf Academy, which were open to both their students and outside golfers, allowing them to learn about golf fitness and my efforts to bridge the gap between golf and fitness. These sessions began with a 15-20-minute talk that I gave on what it looks like to train for golf. I demonstrated some exercises and movements and tested each participant to gauge their thoracic rotation, showing them the things I look at as a golf trainer. I also showed them how training for golf differs from general training and daily exercise. Of course, everyone needs exercise in some form or fashion, but the details of this fitness regimen will differ based on the level of play, the goals of the person and the time and effort he or she has to dedicate to the endeavor. I explained and demonstrated what it means to train like a golfer. In a session I conducted last summer, I had a very diverse audience who came out to engage in this conversation, learn how they can better themselves and consider the benefits they can reap for their golf game.
Ben Kendrick on the business impact of hosting free information sessions to educate and attract local golfers:
In addition to educating these individuals on fitness, I also use these sessions as a sales and marketing tool to promote my growing business and the expertise that I bring to the table. With Elevate’s convenient location within the Bluegrass Golf Academy, an award-winning facility with some of the best instructors in the area, I not only benefit from a golfing clientele walking through our doors every day, but also provide a vital service that adds to the value that BGA brings to its golfers.
If you would like to email the author of this Best Practice directly, please email elevategolfpt@gmail.com.
