Brian Loomis is a Personal Trainer with The Salus Group, working at Quaker Ridge Golf Club in Scarsdale, New York and The Apawamis Club in Rye, New York. He is also the founder of The Strength Standard, an online fitness and training platform.
Brian Loomis on the importance of increasing intensity at specific times of year:
I recently started my own fitness company called The Strength Standard. This all-remote endeavor is not just geared toward golfers but is for all athletes and people from all walks of life. I work with my clients’ goals in mind, using an app called TrainHeroic to plan my programming and offer a golf-specific subscription-based program with new programming and video tutorials posted each month. There are also live communication features that create engagement between me and my clients. As we turn from winter to spring, my golf programming focus changes a bit with my clients getting ready to hit the links several times each week. Also employed by The Salus Group as a fitness trainer at Quaker Ridge Golf Club and The Apawamis Club, my schedule was filled with clients from these prestigious clubs last year, and with personalized winter programming, I was able to help my clients throughout the golf off-season here in the Northeast. This was the time when we could increase the intensity of our training because my clients were playing less golf and had more time to devote to fitness. We added reps and sets and increased the weight implemented into the strength training process. We pushed the issue a bit more during the winter and did more intense strength work because my students had more time to recover. Of course, we were careful not to overdo it, but instead kept our focus on strength, power and mobility.
Brian Loomis on the business impact of increasing intensity at specific times of year:
With members’ obligations being different during the winter months, I worked with several individuals during the winter who I don’t normally see during the golf season. We performed an initial assessment and discussed their needs and goals for the off-season and the new golf season. As a fitness trainer, some of my clients request that I keep in close communication with their swing coach or PGA of America Golf Professional, while others simply want to work on his or her fitness and address the golf side of things with their coach at other times. I do believe that collaboration with our golf professionals is beneficial to the progress of our shared clients. In addition, when my in-person one-on-one clients want to take part in my Strength Standard virtual training, I’ll communicate this to my boss at the Salus Group and transition them to the tips and programming that I’ve made available online. After all, we all want what’s best for our clients, and adding my online programming to the engagement we provide in person is just elevating the level of service. It makes us all look better. I’ve helped a lot of individuals in person over my career and want to expand my potential customer base and touch more people than ever, both one-on-one and through the online programming I’ve put together. As we welcome spring, I’ll implement programming templates that help transition our efforts from our off-season objectives to the hustle and bustle of the golf season, when we’ll take our foot off the gas a bit and settle into an in-season mode to accomplish the many goals of our clients.
If you would like to email the author of this Best Practice directly, please email brianloomisstrength@gmail.com.
