Retail Opportunities:
Adding a Segment Golf Fitness Retail

Josue Reyes, a two-time National PGA Merchandiser of the Year for Resort Facilities, is the PGA Director of Retail at Whistling Straits and Blackwolf Run in Kohler, Wisconsin.

We find that golfers of all levels are playing better, and longer, by maintaining a healthy lifestyle. A broader focus on wellbeing has also increased attention on golf as a healthy activity that combines physical fitness, mental toughness and social benefits. The growing desire to walk a round of golf, rather than riding, is an example of how the sport can provide varying degrees of exercise for players of all levels and ages.

At Destination Kohler, golfers can increase flexibility, and finetune their game with an array of golf-centric fitness experiences, including our golf fitness program led by TPI-certified trainers at Sports Core Health & Racquet Club, yoga from Yoga on the Lake on a serene outdoor platform at Blackwolf Run golf course and the official PGA Tour aboutGOLF simulators at the Kohler Swing Studio & Golf Shop.

We carry different types of men’s and women’s apparel across our golf shops and retail stores. We have retail spaces at Yoga on the Lake, Kohler Waters Spa, Kohler Swing Studio and Golf Shop, Sports Core Health & Racquet Club and Bold Cycle. Available apparel includes yoga, golf, fitness, tennis, running, athletic and lifestyle wear, really covering all our bases.

Additionally, guests can find accessories such as yoga mats, shoes, socks, water bottles, backpacks, duffle bags, training aids, travel, headwear, equipment and more from leading brands like Straight Down and Lululemon.

Much of the athletic gear we see in our Destination Kohler athletic facilities is intended for golfers. We also see many customers purchasing fitness apparel and using it for a variety of lifestyle settings, training and sports. We have seen golfers at the Blackwolf Run and Whistling Straits courses buy gear at the course golf shops, wear that gear on the course, at our yoga studio, while working out or even playing tennis at our health and racquet club.

Additionally, packages tied to golf with wellness experiences in Kohler Waters Spa and Yoga on the Lake are some of our most popular offerings. Guests seek our destination because we have a high level of golf and fitness experiences and products throughout the resort.

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