Retail Opportunities
Refresh Your Fitness Offering with New Options

DeAnne Van Haaren, AGM, is a Retail Manager at Desert Mountain Club in Scottsdale, Arizona.

Desert Mountain Club is fortunate to have seven golf courses on property, enough to satisfy our members during the pandemic. In addition to the options for on-course play, members have privileges in the Sonoran Fitness and Spa that showcases our fitness and tennis facility. When our members are not practicing their golf swing, they are getting their bodies in the best shape they can off the course.

The Sonoran Fitness and Spa offers a variety of fitness classes, Pilates, yoga, spin and more. In addition to these options, we offer golf-specific classes, such as Golf Fit, which is a series of strength, flexibility and stability exercises designed to keep golfers in shape and improve their game. One of the more popular classes is Yoga For Golfers. This is offered in a serene atmosphere and focuses on a series of yoga poses that specifically target the range of motion golfers need to attain their swing goals.

COVID-19 has presented many challenges, requiring us to come up with different ways of doing business, and expanding, as well. We’re creating an outdoor area where members can train with weights and treadmills. With our beautiful weather, this is a unique amenity. After all, who wouldn’t want to be outside looking at the mountains while working out? We have been offering our spin classes outdoors for several months, with great success and stellar feedback from members.

We also have a fitness and tennis retail shop in our Sonoran Clubhouse that presents an array of shopping opportunities for members. We offer a vast selection of fitness apparel, with staples being Glyder Apparel, Alo and Beyond Yoga. These very popular basics always offer a perfect fit and feel. For some whimsy and something a little more fashionable, we also carry Onzie, Goldsheep and Varley.

We also have an assortment of yoga mats, bags, water bottles and Sticky Be Socks, which have a great gripper on the bottom so there is no slipping when stretching, along with many items for swim and tennis. The amenities we have and programming we offer drive retail sales in all sports, and promote a lifestyle of fitness at our club.