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GFAA Announces New President Dr. Steven Lorick

The Golf Fitness Association of America (GFAA) is proud to announce the addition of Dr. Steven Lorick, President.

“It is my honor and privilege to join PGA Magazine and to lead the GFAA. I have dedicated my professional life to the military and golf. Both careers have been rewarding and they continue to inspire the work I do to promote education, health and wellness. My goal is to collaborate with industry leaders to bridge the gap between golf instruction and fitness training to improve golfer performance, prevent injuries and increase longevity in the game. I am looking forward to building on the success of PGA Magazine and its partners to positively impact the golf fitness community through the GFAA.” – Dr. Steven Lorick

Dr. Lorick, a golf exercise physiologist and the CEO of HyBridZone, a sports performance company, has been a long-time golf and fitness subject matter expert with Titleist Performance Institute (TPI) and the National Academy of Sports Medicine (NASM) and has presented on the topic at the PGA Show and to such organizations as PGA Magazine, First Tee, NFL Alumni, Four Seasons and Bloomberg TV.

Dr. Lorick consults for clubs ranked in the top one percent by the Platinum Clubs of America and previously served as the President of Leadbetter Golf Performance, COO of the Leadbetter Golf Academy – World Headquarters and the USA Golf Ambassador for Technogym. There he provided insight and counseling for the PGA TOUR Player Performance Centers, the PGA of America and Invited country clubs.

His resume and experience also include being a former master instructor for NASM, a pro trainer for Volvik and an NCAA head golf coach at Hawaii Pacific University. Dr. Lorick continues to consult elite golfers at all levels – LPGA, PGA, NCAA, AJGA, Junior World and Olympics, and worked with World Golf Hall of Fame inductee Se Ri Pak for many years.

Dr. Lorick has a doctorate from the University of Southern California, an MBA from Georgetown University and a master’s degree from ESADE and the Walsh School of Foreign Service. Dr. Lorick holds more than 20 advanced credentials highlighted by nutrition health from Stanford University and was bestowed the Community Leadership Award by the President’s Council on Fitness, Sports & Nutrition.

Dr. Steven Lorick is a military veteran honored with the Congressional Award of Special Recognition as a member of the U.S. Presidential Escort.

In his new role at the GFAA, Dr. Lorick will foster stronger GFAA member relationships, strengthen the content delivered through Golf Fitness Monthly, the monthly digital publication, and our weekly Best Practice e-mails, and he’ll facilitate member Zoom calls and the GFAA’s various in-person events.

“I am so pleased to welcome Steven to our team,” says Rick Summers, CEO of the Golf Fitness Association of America and PGA Magazine Group. “Steven and the GFAA have worked together for more than three years, and bringing his expertise, reputation in the space and vision for the future to the GFAA is very special. Both the golf and fitness industries have never been hotter, and we fully expect that to continue, so our whole team is extremely bullish on being able to help our members take full advantage of Steven’s new leadership.”

ABOUT THE GFAA:

More than 25,000 golf teachers, coaches and fitness professionals now participate each month in GFAA initiatives. The GFAA is managed by the same group that manages PGA Magazine, the Golf Range Association of America and works with 15 of the largest Allied Golf Associations of the USGA, reaching more than 1,500,000 avid-core golfers. In addition to sharing winning ideas through the GFAA’s exclusive media, members benefit through numerous GFAA events and the GFAA’s advocacy to the entire golf industry on the importance of prioritizing fitness in general and in helping golf coaches and teachers deliver better outcomes for their students. In January, the GFAA, in cooperation with the world-recognized Gray Institute, introduced an innovative dual-certification golf movement and stability program to rave reviews. In April, the official e-publication of the GFAA was upgraded to a new software platform, allowing a fully responsive presentation on user’s mobile phones and other devices. And later this year, the GFAA will expand its awards programs to help selected members who are doing special work receive the recognition they deserve.